Overview
The EQ range of cars from smart is the next level of emission-free urban driving. Knowthis were commissioned to create a promo movie to promote the range and agility of the smart EQ fortwo.
Conceptualisation
Creative Direction
Set up and Filming
Production
smart city
After offering electric versions of its models in both generations since 2007, smart announced in 2018 it would transition to a “fully electric urban mobility brand” as its leadership was overhauled, ditching its three-cylinder petrol engines. This exciting electric car is the perfect car for the city with an impressive single charge range. Knowthis created this promo movie to show that this car can drive around London, visiting all the main tourist attractions on a single charge and finishing with loads to spare.
Process
This 'funky' video was designed to capture the fun and agility of the smart eq fortwo. We enlisted the talents of Pushed's production team to help create this movie. The entire movie was filmed on location in central London and followed the impressive smart eq fortwo on a genuine, single charge from dawn until dusk. We hope you agree that this smart city promo is enjoyable to watch as driving the car itself!
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