Plymouth Training is an education and training organisation, providing qualifications that meet the needs of today’s workforce, which are valued by learners, employers and help individuals develop their talents and abilities for future career progression.
Capturing the energy
Plymouth Training is run by an incredibly passionate and vibrant team. They needed a new identity that captured the essence of their passion and drive whilst keeping true to their mission about really caring for the clients they train for such an important social sector.
"Develop a new visual identity to help us increase our training bookings by attracting the right audiences we want to engage with."
The challenge was twofold: raise awareness of Plymouth Training's incredible training capabilities, and give the company a new lease of life to help them grow their market share.
Through internal brand workshops, customer interviews and competitor research we identified key themes that were then used to define PT’s brand essence, personality and customer proposition.
A sharp and colourful identity was created that reflected the energy and values of the team and from that, stationery, brochures, exhibition banners and a new website were created to enhance the new brand and deliver the company's message.
Having worked with Ben in a previous career he was an easy choice when we decided to rebrand Plymouth Training.
Thankfully he did not disappoint!
Ben took the time to meet with us regularly in order to get to know the team as individuals, as well as us as a business. He guided us through a full rebrand - everything from our shiny new website down to our business cards are now slick and professional.
He was always available when we needed changes made, or advice on how use the branding to its full potential. And was very happy to work with our chosen website designer to get us launched.
Ben took what felt like a very overwhelming task, broke it down into stages and made the entire process a breeze. We have enjoyed every minute of working with him and will continue to do so as Plymouth Training grows.
Hannah Morgan-Gibson, Operations Director - Plymouth Training
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