Through internal workshops and competitor research we identified key themes that were then used to define Buckland Craft Company’s brand essence, personality and market positioning.
Buckland Craft Company is a brand new start-up born from the love of hand crafting with quality organic, vegan ingredients. Every ingredient is sourced carefully and every product is created lovingly by hand in the stunning setting of Dartmoor in Devon.
Buckland Craft Company, realised that there was a need for home and wellbeing products that were handmade using organic, vegan ingredients. After making at home and selling via word of mouth the word quickly spread of how amazing these products are and the demand soon grew. Knowthis was approached to create a new brand identity, website and other marketing materials.
"Develop a new visual identity that will be the foundation of entire company and its marketing communication material. The brand must convey quality and focus on the hand made aspect of the products as well has being locally, produced but with a national brand feel."
The final result was a sharp and clear identity with rustic charm that reflected the core values of the company. Photographic styling, packaging, exhibition banners and a new website were created to enhance the new brand and deliver the company's message.
Knowthis have been amazing in developing our new brand from scratch. Ben understood our requirements of creating an identity and visual style that captured the personality and quality of the products. I absolutely love my new brand and website, and could not be happier with the end result. This is just the beginning for BCC, it's so exciting to see where we can go now with our amazing brand and ecommerce website.
Catherine, founder - Buckland Craft Company
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